Pitch your Plan! 2026
What is Pitch your Plan?
Pitch your Plan is a program proudly presented by Invest in Middlesex and designed to ignite a spark of entrepreneurial spirit in our youth! Middlesex students, grades 7-12 are invited to share their business idea, and a short Pitch video, explaining your bright business idea. More than bragging rights are up for grabs too, MacBook Airs are available to be won. One awarded to the elementary (Grade 7 & 8) winner, and one for the top Secondary school (Grade 9-12) entry.
It’s easy as 1-2-3
- Complete the Business Plan Information Form – Describe the essential pieces of what your product or service is, what makes your business idea unique, who your customers will be, how you will get the word out about your business and how you will make money with your company!
- Film a short video, sharing who you are, how you came up with your business idea, and what makes YOU the right person to run your business. Share your enthusiasm and how you plan to make your idea a success!
- Submit your completed Business Plan information and video for judging.
Want a bit more information?
Check out our online information session Thursday, May 11th at 4pm. (LINK to REGISTER)
Applications are open May 4, 2026 and close June 8, 2026 at 4:00 PM.
What is a Business Plan & How is it Helpful?
A Business Plan is a document that captures the pieces you need to think about when starting a business. All the pieces work together to bring your idea to life - the Business Plan is your guide to success.
As an entrepreneur, it’s important to focus on some key points. Here are some things to ask yourself about your business idea so you can easily complete your answers to the business plan questions.
Target Audience
Q. Who are you trying to sell your product or service to?
Consider the age of your target customers, what they like, what products or services they want or need. Where do these potential customers get their information?
Brand Message
Q. What are you communicating and why does it matter?
What do you offer? What problem do you solve? What makes you unique?
Marketing Channels & Strategy
Where will you show up?
Will you use social media? Which platforms? Will you use email? What offline marketing would you use? - Posters? Flyers? Farmers Markets or other events?
How often will you post on social media?
What skills and tools will you need to use to help market your business? Video editing, Canva, CapCut?
How much will marketing cost?
Revenue Development
What are you selling?
How will your efforts make money?
What will your business expenses be for materials and marketing?
What will it cost to produce your product or service?
How will you price your product?
Promotions – Will you offer a discount if people buy multiple items or services?
Pitch it! Video:
Pitch it!
You know your idea is awesome, so don’t be shy. Tell us about it, in 3 Minutes or less!
Outline your business idea. Sell the idea of your product or service. The video does not have to be fancy! This is an opportunity to introduce yourself, demonstrate your creativity, and showcase your business idea.
Share these details in your video:
- Introduce yourself, share your name and grade
- Tell us the name of your company
- Explain how you thought of the idea
- What is your primary product or service?
- Who are your target customers?
- What problem of issue are you trying to solve with this idea?
- Why are you the right person to run this company?
- Why do you feel your idea would be successful?
Start your Business Journey TODAY!
Fill out the form, record a brief video (3 minutes or less) and submit the video at WE TRANSFER using the @email email, as well as email your completed form to @email for your chance to WIN!