Tourism Signage Program Now Open
Help travellers find their way to you. Middlesex County's new Tourism Signage Program is now accepting applications from tourism-related businesses and attractions.
Developed through the Middlesex County Tourism Wayfinding Strategy 2026, the new signs feature a fresh, consistent design that reflects the Visit Middlesex brand. They are built for clear visibility and easy reading and are placed along County roads to guide visitors to the experiences that make Middlesex worth exploring.
Sign Options
Sign size is based on the posted speed of the road where your sign will be placed, so drivers can read it safely at any speed.
- URBAN SIGN: Roads posted at 50km/h or less: 3 foot wide sign $600 for 24 months
- RURAL SIGN: Roads posted above 80km/h: 8 foot wide $1000 for 24 months
Who Can Apply
Tourism-related businesses and attractions, such as accommodations, farm markets, wineries, cultural sites, recreation facilities], may be eligible for signage on designated Middlesex County roads. All applications are reviewed in accordance with the County's Tourism Signage Policy.
Apply Today
Businesses and Attractions
Apply for tourism signage for your business or attraction.
Tourism Business Signage Application
Municipalities
Local municipalities can submit tourism signage requests using the municipal form.
Municipal Tourism Signage Application
Questions?
Contact @email
519-930-1001 Ext. 2229
