Retail sales for the region are $30,370 per household and $12,571 per capita consistent with provincial averages.
| Retail Sales | |
| % Above/Below National Average | 0 |
| 2010 Retail Sales Estimate | $6,171,453,779 |
| % Canadian Total | 1.44% |
| 2010 per Household | $30,370 |
| 2010 per Capita | $12,571 |
| 2010 No. of Establishments | 3,407 |
| 2012 Projected Retail Sales | $6,895,650,540 |
| Growth (2010) = 11.7% | |
| 2015 Projected Retail Sales | $8,070,363,103 |
| Growth (2010) = 30.7% | |
| Source: Financial Post Markets, Canadian Demographics 2010 for London CMA including London, St. Thomas, Strathroy-Caradoc, Adelaide Metcalfe, Middlesex Centre, Thames Centre, Southwold & Central Elgin | |